Right now, the Australian iGaming industry is undergoing a profound transformation, driven by an impressive wave of creativity and technological innovations. But surfing this particular information superhighway requires knowledge and understanding, built upon strong foundations and the burning desire for excellence.
Thankfully, the people Down Under have largely embraced the need for change, and they did so at quite an early stage, while growing trends and new technologies were still in the process of emerging. This has provided Australia with a distinct and notable advantage, while the country has earned itself a solid reputation for software and games development.
Major players in every sector across the gaming industry now call Australia their home, ranging from the thriving number of startups and indie studios to major international corporations. One great example of the latter is Konami, now one of the biggest developers of pokies and other casino software, based at their sprawling New South Wales location since 1996.
All of this has made for an impressively safe, secure, and convenient gaming environment, both for the companies and their customers alike. Likewise, tech innovations continue to transform the Australian gaming space, particularly when it comes to developments within the iGaming industry itself.
Responsible Gambling Tools
Easily one of the hottest topics that surrounds the iGaming industry, the need for an improved approach to responsible gambling is widely acknowledged around the world. After all, betting and casino gaming have become phenomenally popular, indicating an ongoing need for education and knowledge surrounding these pursuits.
Australia has been leading the way in the development of responsible gambling tools, and many casino sites now use AI to carefully monitor player behaviour. While there may appear to be an element of “Big Brother” about this for some players, the core intention is to detect signs of problem gambling, aiding people whenever they seek counselling or support.
Furthermore, whenever gamblers are looking for the best casinos online in Australia, expert reviewers like those at Top Australia Gambling now provide a wealth of information. This ranges from clearly detailing bonuses and promotions, explaining the terminology surrounding different games, plus guides and advice that serve as a valuable base of knowledge.
Perhaps the key element of responsible gambling is being well informed, and right from the offset, instead of gambling with little to no experience of what’s involved. This includes making sure that Aussie casino sites are legitimate, registered with reputable bodies like the UK Gambling Commission or the Malta Gaming Authority, when they’re located offshore.
Artificial Intelligence (AI) & Machine Learning
Having already touched on the implementation of AI at leading casino sites, the purposes and usage are actually wide and varied surrounding this technology. AI monitoring has certainly helped already insofar as responsible gambling is concerned, but cutting-edge gaming sites also deploy the technology to help improve the overall experience.
Using similar functions we might find at streaming content sites like Netflix or Apple TV, whenever desktop or mobile users access casino sites these days, operators can deliver an entirely more customised experience. This includes recommended game suggestions based around their playing activity, alongside offering appropriate bonuses and promotions, all tailored precisely to suit the preferences of each individual.
Far beyond just being a trending topic we see on social media and across news networks, AI has the ability and potential to learn whenever we need help, and many casino sites are now deploying highly intelligent chatbots. These can enhance the customer support experience, providing quick and accurate answers to our questions, alongside virtual assistance that’s available at any time of day.
Growing Trends & Future Advances
Remarkable as it may seem, there are some casino sites already trialling holographic games, within the already compelling advances made in Virtual Reality (VR) and Augmented Reality (AR) applications. Rapid strides are already being made among Aussie developers, which means that in the next couple of years, these could become commonplace at our favourite sites.
Just imagine pokies with spinning reels that burst out of your smartphone. It’s an intriguing thought, and one that will bring a captivatingly unique kind of experience. We can’t wait!