Do you use Salesforce and are curious about the most efficient way to send your company’s data to it?
Read on to discover how to send data from Snowflake to Salesforce!
Your Data Warehouse
If you are a business that wishes to use consistent company data across each department, you probably have decided to get a data warehouse like Snowflake. This type of data silo can help you get all of your data in one place without needing to sift through hundreds of smaller data silos. Essentially cutting out a great deal of work for your data analysts. However, this has not solved all of your data problems.
Salesforce: Why You Need It
Everyone knows that customer service is key to a successful business. This is why Salesforce is such a necessary tool to have in your arsenal. It is easy to customize, convenient, mobile-friendly, great for marketing, and has an extensive range of use. It is perfect for connecting with your customers and gathering all the necessary information before reaching out to them.
The One Problem With Salesforce
Even though Salesforce is seemingly the best place to gather data and connect with customers, there is still one problem with the workflow. The data can be pretty limited. For Salesforce to operate at its max capacity, you need to feed it with as much data as possible. If you are already using Snowflake and Salesforce, you have probably already run into the main issue.
The issue is that there is seemingly no great way to transport the data from Snowflake (or any data warehouse) to Salesforce. You may have even been having people manually download and upload CSV files. While this works in the short term, the data will quickly become outdated, and you will need to start the process again and again.
The only sustainable and efficient way to send data from Snowflake to Salesforce is with reverse ETL.
Reverse ETL: How It Works
If your company has a central database or data warehouse like Snowflake, you are already familiar with ETLs. ETLs take data from several different sources and, like a pipeline, transport it into your data silo. A reverse ETL naturally does the opposite.
You may ask why transport data out of the place you just put it in? The simple answer is that all your departments need to use that data every day for different reasons. So, instead of someone constantly downloading files from your data silo and sending it to various departments upon request, all of your departments can seamlessly integrate their software (Salesforce) with your central database (Snowflake). This way, they have unlimited access to the most up-to-date data.
Because of their integrability, reverse ETLs are incredibly useful. It optimizes operational analytics across all departments and helps eliminate tedious tasks with data automation.
Operational Analytics Across All Departments
In today’s cut-throat business environment, the only companies that stand a chance are the data-driven ones. You know this. You have to make the best decisions every step of the way. And the only way to efficiently do that is by reviewing updated data and making decisions based on it.
With a reverse ETL and all of the software that fuels your company, your department heads will always have the information needed to make the best decisions.
On top of helping your company take large strides with operational analytics, a reverse ETL will also help eliminate some tedious day-to-day tasks. Instead of each department constantly requesting file after file from the central database, they can now retrieve it with the click of a button. Making a large portion of your daily operations much more efficient.
Simple Steps To Begin Using Reverse ETL
So now that you know what a reverse ETL is and exactly how beneficial it can be for the issues you face. It is time to dive into the steps you can take to begin using one. It is actually quite simple. You have two options, you can commission your software engineers to build it in-house, or you can outsource.
Build It In-House
If you are a large company with plenty of resources, building a reverse ETL in-house may be an option. However, this can take a great deal of time. Building it in-house will take up so much of your software engineer’s time that you would need a separate team to come in and handle their typical jobs. And, once you have the reverse ETL in place, you will need to have people constantly updating it as your software will require consistent updates.
For most, if not all, companies, building a reverse ETL in-house is not a feasible or efficient option. That is why many outsource this type of resource. Luckily, it is incredibly affordable and efficient to outsource. In fact, you can have a reverse ETL integrated into your business within minutes.
The bottom line is that if you want to send data from a database like Snowflake to an operational software like Salesforce. A reverse ETL is the easiest and most efficient way to do it. And the best part is, all you have to do is hire a company to take care of it. So, what are you waiting for? Integrate a reverse ETL today!