Running a book store is not as simple as it seems.
You have to carry out all operations effectively with smart inventory management. It is also very important for you to optimally organize books on shelves, so customers can easily find them.
Although there is nothing too exceptional with book stores, still there are many ways you can make your book stand out. Mostly, when you ask someone involved in the book business, “why are you doing this?”; the answer is “because I love books.” It can be a good reason to start your business but to run it effectively, you have to focus on different aspects, such as offering reading areas, smart delivery, recommendation section, easily finding, book boxes, etc.
Doing a successful business is not just about selling good products, but you have to enhance the overall customer experience. In the case of book stores, you have to make sure customers are having a good time at stores and they enjoy buying books from you. Optimizing the buying experience is important to build long term relationships with your customers. In this article, I am going to share with you some important tips that you should use as a book store owner, and applying these tips to your business would definitely take your business to a new level.
Use Creative Themes
No matter if you are a physical book store or an online one, in both cases, you have to choose a theme for your store. In case of physical stores, you must design your shop in such a way that appeal readers and create a sense of peace; the environment of your store should be very friendly where customer would feel calm and relaxed. If you are selling books online, then you have to choose an intuitive theme for your website. The more creativity you bring to your business, the more inspiring your book store would seem to the customers.
Offer Online Delivery
Most of the book stores are now offering free home book delivery services to their customers, and it is a good idea if you want to enhance your reach. Having an online platform means you can have access to a large number of audience. Even if you don’t have a physical store, still you can very well run an online book store, where you display your books on the website and delivery books direct to customers’ homes, with or without extra shipping fees.
If you are doing an online business then you make sure that customers would get their order on time because late deliveries or wrong deliveries can have a negative impact on customers, and in the future, they may not prefer buying from you.
Customize Book Boxes
Customization of book boxes can add more charm to your brand, and customers would definitely love it. Customized boxes come in different styles and designs, and you can choose anyone based on your interests. Most companies use traditional corrugated boxes for delivering the books, although there are options to customize your corrugated packaging too. Your customers would really appreciate it if you go out of your way to add some value to their lives. Custom boxes are a thing to store books and keep them in a place.
Offer Reading Space
Many physical book stores also offer reading space to people who want to read their books. Even if a person doesn’t want to buy a book, he/she can still read it by paying some fees for space. To make the reading space more friendly, you can also offer tea or coffee option to the customers, or you can simply affiliate with a coffee shop and open a joint venture.
Why not? People do buy second-hand books, and there is nothing wrong if you are providing this facility at your store. Second-hand books are mostly half the price of first-hand copies, and you can ask your reader to get back, let’s say, 25% price of the book that is returned after reading. By doing this, you will not just offer a low price option to your clients but allow your existing clients to get pack some of their amounts when they return a book.
If you really consider the tips I have mentioned in this article, it would help you to take your book store business to the next level. If you cannot apply all of them at once, you can start by providing custom book boxes to customers when they purchase more than 2 books from the store. You can contact any packaging company for the customization of boxes.