Business

5 Tips for Customer Support Outsourcing

Customer Support Outsourcing

Outsourcing has been a trending part of business management globally in recent years. Research states that approximately 54% of all companies rely on third-party support to connect with customers

With cutthroat competition amongst brands, catering to customers’ needs has become more complexed. If you lack a sound customer service system, your brand could be at stake. Consumers (B2B and B2C) switch companies, providers, and partners merely because of a rough customer service experience.

Tips for Customer Support Outsourcing

The company’s customer service heavily influences a buyer’s trust in a vendor. This increases customer retention and loyalty, improves the user experience, and ensures long-term success.

Having cleared everything up, let’s look at the most significant considerations to consider when outsourcing customer support service.

1. Quality Control Beyond Cost Reduction

Most customers believe that a polite and respectful representative is essential to providing excellent customer service. Considering this point alone, it’s crucial to know what quality control techniques your outsourced customer service company uses.

Outsourcing customer service is a feasible way to save operational costs and other expenses. Rather than establishing staff and a system domestically, your outsourced partner absorbs the following costs/processes:

  • Recruiting
  • Screening
  • Hiring
  • Onboarding
  • Training
  • Employee turnover
  • Call center infrastructure
  • Office space
  • Hardware
  • Software

2. Pricing and Integration

Different industries, verticals, and even enterprises have varying price structures in the customer support outsourcing service industry. Some of the most frequent methods of pricing call centers include: 

  • Pay-as-you-go 

Using this price model, you get the benefit of only paying for what you use, whether it’s a resolution or a minute of usage. Unfortunately, as a result of volume fluctuations, this methodology may result in skyrocketing prices. A lot of the time, the agents working this way are more concerned with volume than quality.

  • Pay time up-front 

Pay in advance for  specified amount of time. You can get discounts for extended periods of time, which is helpful when you’re dealing with spikes in volume.

3. Data collection and security

While working with an outsourced customer service provider, security and confidentiality are top concerns. When you outsource your customer service, your partner will be collecting a lot of data. Consult with your prospective partner to ensure you’re getting the most out of the information acquired.

Clarifying the details of data protection and ownership before the work begins will help you avoid all types of ambiguities.

4. Culture Alignment, Language, and Talent

One of the vital elements to consider now is culture compatibility. To be successful in your new collaboration, you need an outsourced customer support partner who shares your work values.

To achieve cultural alignment, it is essential to consider the work environment, workflows, working rules/regulations, communication styles, relationship/team development, and issue solving.

5. Budget and Goals

Outsourcing is most often done to save money. The fact that you won’t have to pay for fixed costs and human costs is a good thing to have. Nevertheless, you are still investing in a service to help you achieve your business goals and objectives.

When an outsourced partner is aligned with your company’s culture and goals, allocating a budget to them is more manageable.

Conclusion

Outsourcing customer care and support, when done right, is a significant to approach. Especially when one is aiming to scale up the business and control expenses. It’s forming a new partnership. To pave the way for a thriving partnership, it’s essential to cater to other stakeholders too. This includes your partner as the providing brand and finally the customers as beneficiaries.

To produce results and maintain a long-lasting partnership, do your homework, establish a relationship, and ensure you are on the same page as your customer service partner. Be open to the prospect of constant supervision and training to attain desired customer satisfaction.

About the author

Deepak Rupnar

After working as digital marketing consultant for 4 years Deepak decided to leave and start his own Business. To know more about Deepak, find him on Facebook, LinkedIn now.

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