A well-designed website is the primary digital marketing tool for any B2B company. This is because most of the B2B companies prefer to buy and sell online and connect remotely with the salesperson. Here we discuss the best practices to build a better website for your B2B business.
- Provide Access to Premium Content
Create and distribute high-quality gated top-of-the-funnel content for your business prospects in the earlier stage of their buyer journey. Do not forget to update your information center consistently with new content ideas to express an ongoing dedication to industry engagement.
A highly engaging content is a powerful tool to attract buyers and a fundamental lead generation strategy. Strategic placement of CTAs can help you guide your website visitors through the buying journey and in turn increase the B2B conversion rate. The following content types can boost the website search ranking and lead to increased brand exposure.
- How-to videos
- Blog posts on current industry trends
- eBooks and webinars
- Industry insights and datasheets
- Expert roundup posts
- Attractive Website Design and Mobile Device Usage
The website design, site architecture, and form strategy, should reflect the goals of your buyer personas. B2B websites require a professional outlook and feel. Our website is accessed more and more on mobile devices. Search engine giants like Google prioritize mobile page load speed as a key metric when determining the search rank.
- Website Performance and Page Speed
Website performance is very crucial for accessibility and it serves the goals of your venture. The internet users usually have a low tolerance for poor performance. Your website visitors are significantly impacted by the load speed and you have the potential to improve your revenue by creating a positive page experience for them. With the recent Core Web Vitals update, load time is a critical factor in ranking your business website higher on Google’s search engine results. Optimizing your web page speed is imperative for the future.
- Improved User Experience and Easy Navigation
Your website is the medium for you to serve your customers. Don’t confuse your buyers. A B2B purchase process is always a lot more complicated than B2C. The B2B website should help and accommodate the user’s decision-making process. You should focus your efforts on designing a simple sitemap that ensures the smooth flow of information. You must also improve the customer service by eliminating the steps they must take to get information about your services.
- Search Engine Optimization for More Visibility
B2B SEO is a long-term marketing strategy that organizations use to rank on search engines. Search engine optimization begins with finding what people in your market are typing into Google and other search engines to find products.
Buyers use to conduct research on the internet since B2B purchases are significant long-term investments. Here, SEO tends to be more about establishing the brand’s reliability in the searcher’s memory than getting them to convert. Add FAQ sections to improve your business’ online credibility.
About the Author
Cindy Williams is a blogger in Canada. She is working as an outreach coordinator for the web design and development company in Toronto – Web Sharx. She graduated with honors from University of British Columbia with a dual degree in Business Administration and Creative Writing.